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Keywords: Advertising effort
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Journal Articles
Journal:
Kybernetes
Kybernetes (2020) 49 (4): 1169–1195.
Published: 13 August 2019
...Chao Yu; Chuanxu Wang; Suyong Zhang Purpose This paper aims to analyze the impact of the cost coefficient of product emission reduction, coefficient of low-carbon product advertising effort cost, and sharing ratio of low-carbon product advertising effort cost on the profit of a dual-channel supply...
