Keywords: Artificial intelligence
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Journal: Kybernetes
Kybernetes (2026) 55 (13): 1–17.
Published: 23 December 2025
...Erik Brezovec; Marija Zelić; Ana Marija Zagode Purpose This paper examines how the scientific system, particularly the educational sciences, observes and communicates the phenomenon of generative artificial intelligence (AI) in education. Drawing on Luhmann’s social systems theory, the purpose...
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Journal: Kybernetes
Kybernetes (2026) 55 (1): 584–611.
Published: 21 October 2024
...Xu Wang; Weiwei Wu Purpose With the rapid advancement of artificial intelligence (AI) technology permeating various sectors, corporate management has increasingly directed their focus toward AI-driven innovation. Particularly, in response to escalating environmental standards, chief executive...
Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2025) 54 (10): 5529–5553.
Published: 21 May 2024
...Barış Armutcu; Ahmet Tan; Shirie Pui Shan Ho; Matthew Yau Choi Chow; Kimberly C. Gleason Purpose Artificial intelligence (AI) is shaping the future of the marketing world. This study is the first to examine the effect of AI marketing efforts, brand experience (BE) and brand preference (BP...
Journal Articles
Journal: Kybernetes
Kybernetes (2025) 54 (5): 3062–3082.
Published: 08 February 2024
...Shaohua Yang; Murtaza Hussain; R.M. Ammar Zahid; Umer Sahil Maqsood Purpose In the rapidly evolving digital economy, businesses face formidable pressures to maintain their competitive standing, prompting a surge of interest in the intersection of artificial intelligence (AI) and digital...
Includes: Supplementary data
Journal Articles
Journal: Kybernetes
Kybernetes (2025) 54 (5): 2939–2970.
Published: 29 January 2024
...Margarida Rodrigues; Rui Silva; Ana Pinto Borges; Mário Franco; Cidália Oliveira Purpose This study aims to address a systematic literature review (SLR) using bibliometrics on the relationship between academic integrity and artificial intelligence (AI), to bridge the scattering of literature...
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Journal: Kybernetes
Kybernetes (2024) 53 (12): 5740–5748.
Published: 07 September 2023
...Fan Chao; Weibin Wang; Guang Yu Purpose In the era of big data, there is doubt about the significance of causal inference as a paramount scientific task in the social sciences. Meanwhile, data-mining techniques rooted in big data and artificial intelligence (AI) have infiltrated numerous aspects...
Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2023) 52 (9): 2907–2923.
Published: 17 October 2022
...Kirill Krinkin; Yulia Shichkina; Andrey Ignatyev Purpose This study aims to show the inconsistency of the approach to the development of artificial intelligence as an independent tool (just one more tool that humans have developed); to describe the logic and concept of intelligence development...

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