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Keywords: Artificial intelligence algorithms
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Journal Articles
Graph-theoretic approach to detecting real-time intents within purchase conversion funnel using clickstream data
Available to Purchase
Journal:
Kybernetes
Kybernetes (2023) 52 (11): 5139–5163.
Published: 15 July 2022
... of classifying imbalanced data. Finally, the authors train and test the proposed approach with several popular artificial intelligence algorithms. Findings The graph-theoretic approach validates that users' latent intent states within the conversion funnel can be interpreted as time-varying natures...
