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Keywords: Association rule algorithm
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Journal Articles
Journal:
Kybernetes
Kybernetes (2016) 45 (7): 1129–1157.
Published: 01 August 2016
... management and DM systems have changed ways of marketing. Customer segmentation Performance evaluation Association rule algorithm Demographic variables RFM analysis Self-organizing map (SOM) The vast availability of data, and the inefficient performance of traditional statistical techniques...
