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Keywords: Attitude ambivalence
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (9): 3706–3728.
Published: 13 April 2022
... and emotional incongruence) and consequences (online shopping hate) of psychological reactance among online users toward online shopping. Moreover, this study takes trustworthiness as a moderator in the relationship between attitude ambivalence and psychological reactance. Design/methodology/approach Data...
