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Keywords: Behavioural finance
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Journal Articles
Journal:
Kybernetes
Kybernetes (2019) 48 (8): 1894–1912.
Published: 14 November 2018
... 2018 17 10 2018 22 10 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Salience Heuristics Behavioural finance Investment decision Familiarity bias Investment decisions are not merely driven by the fundamentals of a firm...
