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Keywords: Bibliographic coupling
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Journal Articles
Unveiling current and future trends in customer banking experience research: a bibliometric analysis
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5845–5866.
Published: 28 May 2024
... We used bibliographic coupling and co-word analysis to delineate the existing knowledge structure after reviewing 338 articles from the Web of Science database. Findings The bibliographic coupling analysis revealed five key clusters: customer engagement and experience in digital banking; customer...
