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Keywords: Brand attitudes
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Journal Articles
How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism
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Journal:
Kybernetes
Kybernetes (2023) 52 (11): 5269–5283.
Published: 19 July 2022
... of CSR, brand attitudes, and consumer ethnocentrism were measured from 1 (strongly disagree) to 7 (strongly agree), and the items of purchase intentions were measured from 1 (strongly disagree) to 5 (strongly agree). Findings The empirical findings suggest that CSR significantly influences purchase...
