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Keywords: Brand reputation (BR)
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (3): 1532–1553.
Published: 05 December 2023
...Şeniz Özhan; Erkan Ozhan; Ozge Habiboglu Purpose Brand reputation (BR) is one of the most important factors that affect the consumer–brand relationship and give businesses a competitive advantage. Businesses with a strong BR can increase their market shares and product market prices, in addition...
