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Keywords: Brand-building behaviors (BBB)
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Journal Articles
Journal:
Kybernetes
Kybernetes (2022) 51 (7): 2326–2342.
Published: 22 June 2021
... organization. This research is a novel step in examining the brand-specific transactional leadership role in implementing the new approach of brand-building behaviors (BBBs) and EBBE. Design/methodology/approach The statistical population of the current study is employees of five major insurance companies...
