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Keywords: CRM systems
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Journal Articles
Journal:
Kybernetes
Kybernetes (2019) 48 (3): 650–662.
Published: 28 August 2018
...Wen-Yu Chiang Purpose Online customer relationship management (CRM) is an important issue for implementing digital marketing of electronic commerce or social commerce. The purpose of this study is to establish valuable markets for discovering customer knowledge from data-driven CRM systems...
