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Keywords: Channel integration quality
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (10): 3133–3159.
Published: 05 May 2023
...Thamaraiselvan Natarajan; Deepak Ramanan Veera Raghavan; Jegan Jayapal Purpose Building on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail...
