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Keywords: Channel strategy
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Journal Articles
Marketplace or reseller? The effect of asymmetric selling cost and demand information
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (6): 3296–3321.
Published: 27 February 2024
... different channel strategies for an E-commerce supply chain, in which a manufacturer distributes products through a platform that may operate in either the marketplace channel or the reseller channel. Findings Three primary models are built and analyzed. The comparison results show that the platform...
