... Emerald Publishing Limited Licensed re-use rights only Generative artificial intelligence Transformer-based models Bibliometrics Co-citation analysis Co-word analysis Strategic diagram Moreover, it provides the means to manage and assess a research area by considering scientific...

... We used bibliographic coupling and co-word analysis to delineate the existing knowledge structure after reviewing 338 articles from the Web of Science database. Findings The bibliographic coupling analysis revealed five key clusters: customer engagement and experience in digital banking; customer...