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Keywords: Collective nostalgia
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Journal Articles
Journal:
Kybernetes
Kybernetes 1–25.
Published: 30 December 2025
...Wenxia Tao; Yi Zhang Purpose This study examines the mechanism of action by which collective nostalgia influences the purchase intention of corporate heritage brand products. Specifically, we are committed to resolving the theoretical ambiguity of how collective nostalgia (as opposed to individual...
