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Keywords: Competitive resistance
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (10): 4456–4485.
Published: 30 September 2025
... of various dimensions of customer experience, including cognitive, affective and relational dimensions. Subsequently, the influence of diners' psychological ownership on their willingness to pay (WTP) a premium was examined, along with competitive resistance and WoM behaviors. In addition, the moderating...
