Keywords: Conceptual model
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Journal Articles
Journal: Kybernetes
Kybernetes (2022) 51 (6): 1991–2007.
Published: 14 October 2021
... with a T-value of 3.01. Originality/value The main originality of this research is proposing a new conceptual model to assess the impact of cloud-based services on the satisfaction of the customers in SMBs. Figure 1 The increased disconfirmation model of customer satisfaction Recently...

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