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Keywords: Consumer uncertainty
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Journal Articles
Journal:
Kybernetes
Kybernetes (2021) 50 (2): 309–332.
Published: 03 February 2020
..., the presence of uncertain online reviews will encourage both retailers to raise their product prices. And the two retailers can still benefit from the online reviews. With the increase in consumer uncertainty about online reviews, both retailers might raise their product prices, thus generating higher profits...
