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Keywords: Consumer-centric approach
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Journal Articles
Branding paradigms and the shift of methodological approaches to branding
Available to Purchase
Journal:
Kybernetes
Kybernetes (2014) 43 (3-4): 565–586.
Published: 01 April 2014
... and the paradigms in research of tourism dealing with brand management. Knowledge management Management Social responsibility Branding Epistemology Paradigms Consumer-centric approach Social value approaches Decompositional approach Systems thinking Heuristic approaches © Emerald Group...
