Keywords: Consumers’ need for uniqueness
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Journal Articles
Journal: Kybernetes
Kybernetes (2017) 46 (8): 1325–1340.
Published: 04 September 2017
... consumption fully mediate the positive effect of the consumer’s need for uniqueness on the importance attached to personal socially responsible choices in driving positive change. Research limitations/implications The study avails a phenomenological perspective by offering novel insights from a Romanian...

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