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Keywords: Continuous intention
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Journal Articles
Ezlika M. Ghazali, Hussam Al Halbusi, Fadi Abdel Muniem Abdel Fattah, Md. Uzir Hossain Uzir, Dilip S. Mutum, Foon-Lip Tan
Journal:
Kybernetes
Kybernetes (2023) 52 (6): 1937–1961.
Published: 19 January 2022
... virtual in-game as well as examine the effect of flow toward purchase intention of Dota 2 through the critical mechanism (i.e. continuous intention). Notably, the analysis of the moderating role of enjoyment of buying on the relation of (a) flow and purchase intention of Dota 2 in-game, as well as (b...
