... enterprises to introduce domestic film copyrights. Design/methodology/approach In this paper, a tripartite evolutionary game model of the government, the core enterprises of film copyright export and imports is constructed, the evolution process of cooperation strategy is derived, the impact of innovation...

... model based on the cross-network effect is proposed to achieve better adaptability to the study of cooperation strategy from the two-sided market perspective. Findings The evolutionary game model captures the interactions of cross-network effect and the influence factors from a dynamic perspective...

... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Pricing Cooperation strategy E-commerce platform Seller classification Two-sided market E-commerce platforms have become vital marketplaces for buyers and sellers to conduct business...