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Keywords: Cross-network effect
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (5): 1857–1887.
Published: 28 February 2023
...Shan Du Purpose This paper aims to propose the mechanism of cross-network effect embedded, which can help cross-border e-commerce (CBEC) platforms strengthen cooperative relationships with sellers more equitably and effectively by using the network structural characteristics of the platforms...
