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Keywords: Customer banking experience
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Journal Articles
Unveiling current and future trends in customer banking experience research: a bibliometric analysis
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5845–5866.
Published: 28 May 2024
...-of-the-art analysis of customer banking experience research by employing a science mapping via bibliometric analysis to unveil the knowledge and temporal structure. Walton Wider can be contacted at: walton.wider@newinti.edu.my 02 11 2023 16 02 2024 09 04 2024 01 05 2024 ©...
