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Keywords: Customer citizenship behaviour
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (12): 6077–6096.
Published: 18 September 2023
... behaviour, in turn, positively impacts customer citizenship behaviour, affecting aspects such as tolerance, feedback, advocacy and assistance to others. The model's outcomes also indicated the substantial moderating roles of age and gender. Originality/value This study is novel in its exploration of how...
