...Nader Asadi Ejgerdi; Mehrdad Kazerooni Purpose With the growth of organizations and businesses, customer acquisition and retention processes have become more complex in the long run. That is why customer lifetime value (CLV) has become crucial to sales managers. Predicting the CLV is a strategic...

...Cheng-Hsiung Weng; Tony Cheng-Kui Huang Purpose Customer lifetime value (CLV) scoring is highly effective when applied to marketing databases. Some researchers have extended the traditional association rule problem by associating a weight with each item in a transaction. However, studies...

...Chih‐Fong Tsai; Ya‐Han Hu; Chia‐Sheng Hung; Yu‐Feng Hsu Purpose Customer lifetime value (CLV) has received increasing attention in database marketing. Enterprises can retain valuable customers by the correct prediction of valuable customers. In the literature, many data mining and machine learning...