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Keywords: Customer relationship management (CRM)
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Journal Articles
A new methodology for customer behavior analysis using time series clustering: A case study on a bank’s customers
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Journal:
Kybernetes
Kybernetes (2021) 50 (2): 221–242.
Published: 30 July 2019
... contributes to the literature on customer relationship management (CRM) as the proposed methodology can be effectively applied to different businesses to reveal trends in customer behavior. Originality/value In the current business condition, customer behavior is changing continually over time...
