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Keywords: Customer retention
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Journal Articles
Journal: Kybernetes
Kybernetes (2024) 53 (11): 4863–4888.
Published: 31 July 2023
... to generate behaviors such as customer retention (CR). The existing literature on “AI and CR” is vastly scattered. The paper aims to review the present research on AI in CR systematically and suggest future research directions to further develop the field. Design/methodology/approach The Scopus database...

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