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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2015) 44 (1): 124–138.
Published: 12 January 2015
...Shimiao Jiang; Shuqin Cai; Georges Olle Olle; Zhiyong Qin Purpose – More and more e-commerce web sites are using online customer reviews (OCRs) for customer segmentation. However, for durable products, customer purchases, and reviews only once for a long time, as while the product review score...

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