... for developing personalized products and services in the evolving fintech landscape. 14 07 2023 28 09 2023 29 10 2023 30 10 2023 Agnieszka Maria Koziel can be contacted at: aga.koziel@g.ncu.edu.tw Cluster analysis Customer segmentation User profiling Customer behavior...

... in customer segmentation. Design/methodology/approach In this paper, the authors consider two service situations where customers cannot leave the service system (i.e. monopoly service system) and customers can leave the service system freely (i.e. non-monopoly service system), respectively. The authors...

... on the effectiveness of individual-level approaches. Table I. An example transaction table Transaction Date Customer Segment Purchased products Feature1 FeatureN t1 1/13 c1 s1 p1, p5 . . t2 1/13 c2 s1 p2, p4 . . t3 1/18 c1 s1 p1, p2, p5 . . t4 1/18 c2 s1...

...Peiman Alipour Sarvari; Alp Ustundag; Hidayet Takci Purpose The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic factors. In this study...