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Keywords: Customers
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Journal Articles
Journal:
Kybernetes
Kybernetes (2008) 37 (2): 226–240.
Published: 15 February 2008
... and the customers in a service. In order to achieve the goal of service innovation, this study raises concerns regarding how an innovative e‐service can be a systematic service process according to the proposed service design framework. However, the framework takes into account a novel service classification...
