Keywords: DOI theory
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Journal Articles
Journal: Kybernetes
Kybernetes (2018) 47 (4): 656–671.
Published: 29 November 2017
... and effective users for community practitioners. Originality/value This study expands the research scope in online co-innovation community by focusing on user personal projects. In addition, it combines persuasion theory and DOI theory to add the holistic understanding of user project success likelihood...

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