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Keywords: Daraz
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (2): 771–788.
Published: 07 November 2023
... from 298 customers of AliExpress and Daraz e-commerce platforms and analyzed using covariance-based structural equation modeling (CB-SEM). Findings The results of the study showed a significant positive relationship between E-SQ and ECS and indirect linkage through FVs and HVs have also been...
