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Keywords: Decompositional approach
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Journal Articles
Branding paradigms and the shift of methodological approaches to branding
Available to Purchase
Journal:
Kybernetes
Kybernetes (2014) 43 (3-4): 565–586.
Published: 01 April 2014
... decompositional approach. Design/methodology/approach – The study is based on the thorough secondary research based on content analysis of the studied literature dealing with the methodological approach to brand management and branding, especially the comparison of brand management categorization...
