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Keywords: Demographic variables
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Journal Articles
Journal:
Kybernetes
Kybernetes (2016) 45 (7): 1129–1157.
Published: 01 August 2016
... using correct target clusters. Up to now analysis based on RFM customer segmentation has been considered solely on RFM indices. In other words, in order to formulate a comprehensive customer clustering model using RFM analysis, weighting factors and other attributes, such as demographic variables...
