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Keywords: Diffusion of innovation theory
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Journal Articles
Does personal innovativeness and personal anxiety matter? The predictors of continuance use intention of an e-wallet system
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (11): 6519–6543.
Published: 25 June 2024
...-wallet system Touch 'n Go in Malaysia. We propose a framework integrating the diffusion of innovation theory (DOI) and mental accounting theory, thereby assessing the impacts of product-related factors (convenience, compatibility, perceived risk and perceived compatibility) and the moderating role...
Journal Articles
Understanding consumer behavior toward adoption of e-wallet with the moderating role of pandemic risk: an integrative perspective
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (11): 4818–4839.
Published: 31 July 2023
... 07 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Protection motivation theory Task technology fit Diffusion of innovation theory Adoption of e-wallet Pandemic risk The digital revolution has led banking sector...
