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Keywords: Digital influencer
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (5): 1720–1744.
Published: 17 January 2022
...Sherbaz Khan; Aamir Rashid; Rizwana Rasheed; Noor Aina Amirah Purpose The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions...
