Keywords: Digital norms
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Journal Articles

Development and validation of a digital conformity scale: What should be the measurement criteria with social media exposure?

Jaffar Abbas, Iram Batool, Huma Batool, Ladislav Pilař, Khalid Ibrahim Al-Sulaiti
Journal: Kybernetes
Kybernetes 1–21.
https://doi.org/10.1108/K-05-2024-1393
Published: 16 January 2026
...Jaffar Abbas; Iram Batool; Huma Batool; Ladislav Pilař; Khalid Ibrahim Al-Sulaiti Purpose This study aims to develop and validate a Digital Conformity Scale (DCS) to understand individuals' conformity to digital norms, addressing the erosion of individuality influenced by pervasive social media...
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Includes: Supplementary data
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