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Keywords: Domestic tourism intentions
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Journal Articles
Domestic tourism and the effects of behavioral changes, government-media trust and moderation of “maintenance of country image”: theoretical analysis
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (4): 2321–2344.
Published: 11 January 2024
... research. Extending the Stimulus Organism Response model, this study aims to focus on “trustable WOM creation” in China. In addition, it aimed to discover how behavioral changes encourage domestic tourism intention (DTI). Design/methodology/approach This study explored the mediating role of DTI...
