... in different ways. This study aims to optimize two goals, increasing customer satisfaction and reducing costs using the imperialist competitive algorithm. Design/methodology/approach Cloud-based e-commerce applications are preferred to conventional systems because they can save money in many areas...

... productivity and competition among companies, producers and consumers (Liu et al., 2020). E-commerce changes the usual sales channels and enables the direct and unmediated sale of new products and services to strategic and new markets (Wagner et al., 2020). With the development of IT-based...

... the relationship between these factors. To achieve this goal, the structural equation modeling technique was used for statistical conclusion validity. The results of gathered data from employees of a company in Iran is indicated the impact of the customer history on the success of recommender systems in e-commerce...

...Alejandro García-Jurado; Pilar Castro-González; Mercedes Torres-Jiménez; Antonio L. Leal-Rodríguez Purpose This research has three main objectives. First, it examines influence of gamification on the behavioral intention to use an e-commerce platform. Second, it analyzes the role of the flow state...

...-commerce environment. Design/methodology/approach Considering the rapid development of information technology as well as internet that actually motivate the e-commerce, Fuji apple is a distinctive product in China’s Shaanxi; its sales channels have extended to online sales under the wave of e-commerce...

... performances under e-commerce. Design/methodology/approach A framework in support of the product recommendation is presented. Three modules are involved in the framework, i.e. data collection and preference analysis module, hybrid recommendation module and recommendation generation module. First...