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Keywords: Entrant
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (9): 5241–5273.
Published: 06 May 2024
... foundations behind this rare phenomenon, this paper focuses on discussing the impact of the market expansion entry strategy on the entrant firm and the incumbent firm. Design/methodology/approach Using a game theory model of a supply chain with an incumbent and an entrant, this paper explores...
