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Keywords: Exposure effect
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Journal Articles
The platform competition with multihoming on both sides in the omnichannel – —fee or subsidy?
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (3): 1039–1060.
Published: 28 February 2023
... decision-making for two-sided platforms in omnichannel. Design/methodology/approach This study builds a dual Hotelling model to capture the utility and network effects of customers and merchants on two-sided platforms. This study introduces the exposure effect and convenience effect of multihomed...
