Skip to Main Content
Keywords: Exposure effect
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal: Kybernetes
Kybernetes (2024) 53 (3): 1039–1060.
Published: 28 February 2023
... decision-making for two-sided platforms in omnichannel. Design/methodology/approach This study builds a dual Hotelling model to capture the utility and network effects of customers and merchants on two-sided platforms. This study introduces the exposure effect and convenience effect of multihomed...

or Create an Account

Close Modal
Close Modal