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Keywords: Forwarding
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (7): 3782–3807.
Published: 08 March 2024
...Juan Shi Purpose Users' voluntary forwarding behavior opens a new avenue for companies to promote their brands and products on social networking sites (SNS). However, research on voluntary information disseminators is limited. This paper aims to bring an in-depth understanding of voluntary...
