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Keywords: Framing effects
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (2): 986–1014.
Published: 05 December 2024
... Green premium Social norms Framing effects The concept of willingness to pay a green premium (WPGP) is central to understanding consumer behaviour in environmental contexts, representing the additional cost that consumers are willing to bear for the sake of reducing their environmental impact...
