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Keywords: Fresh produce
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Journal Articles
A study on inventory control strategies of fresh food supply chain considering advertising delay effect
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (12): 5582–5607.
Published: 14 September 2023
...Yongchang Jiang; Hejie Zhu; E. Bai Purpose The existence of the advertising delay effect and its impact on supply chain operations have been demonstrated in the current study. Therefore, this study develops a timely inventory control strategy for the fresh produce supply chain to address...
