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Keywords: Goodwill
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (12): 5582–5607.
Published: 14 September 2023
... the optimal equilibrium strategies, product goodwill and optimal inventory trajectories for suppliers and retailers under secondary replenishment decisions and decentralized decisions. Findings The authors find that (1) Only when the sales cycle meets certain conditions can the overall profit...
