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Keywords: Green marketing
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Journal Articles
How do businesses achieve sustainable success and gain a competitive advantage in the green era?
Available to Purchase
Journal:
Kybernetes
Kybernetes (2023) 52 (9): 3241–3260.
Published: 04 March 2022
... entrepreneurial orientation, green marketing, green organizational culture and competitive advantage strategies to attain sustainable manufacturing business success. Design/methodology/approach Today, many companies have accepted their responsibilities, that their operations should not harm the environment...
