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Keywords: Identities
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Journal Articles
Journal: Kybernetes
Kybernetes (2018) 47 (7): 1278–1306.
Published: 09 January 2018
...Maurice Yolles; Davide Di Fatta Purpose This paper aims to use the cultural agency theory (CAT) formulated to represent a personality in which multiple identities reside. Dynamic identity theory is used to explain the relationship between the multiple identities, which impact on personality...
Journal Articles
Journal: Kybernetes
Kybernetes (2017) 46 (7): 1112–1130.
Published: 07 August 2017
...Davide Di Fatta; Maurice Yolles Purpose The purpose of this paper is to evaluate the personal identity of Donald Trump in the US presidential election using the mindset agency theory framework and content analysis. Design/methodology/approach The qualitative evaluation of identity type...

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