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Journal Articles

Distinguishing the most valuable consumers in social commerce using graphical evaluation and review technique – in the view of incentives

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Xu Chen, Yingliang Wu, Junfeng Liao, Wenming Zuo, Rujie Zhong
Journal: Kybernetes
Kybernetes (2023) 52 (11): 5530–5560.
https://doi.org/10.1108/K-03-2022-0384
Published: 22 August 2022
...Xu Chen; Yingliang Wu; Junfeng Liao; Wenming Zuo; Rujie Zhong Purpose The incentive cost of enterprises increases significantly with the rapid growth of the social commerce (SC) market. In this context, enterprises need to develop the optimal strategy to improve incentive effectiveness and reduce...
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