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Keywords: Influencer
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (10): 4522–4547.
Published: 11 November 2025
...-streaming), Model M (merchant live-streaming) and Model I (influencer live-streaming). Findings Results demonstrate that the supplier should introduce live-streaming channels when fixed costs or service fees are low. If the enhancement effect of influencer live-streaming is low but attracts a large...
Includes: Supplementary data
